In one week, three different people enthusiastically suggested ThriveThemes to us. It was time for a review: did we miss something? (Yes, we did!)
ThriveThemes is a company that offers themes and plugins that help you achieve a higher conversion on your website: like inviting your website visitor to become a reader of your newsletter. This way, you build a relationship with your readers, which allows you to convince them to become one of your customers. This makes ThriveThemes a good provider, especially if you want online results and you’re not afraid to do a bit of marketing. Below we will briefly discuss their themes, content builder ad leads plugin. These three elements form a complete and conversion-focused WordPress platform.
Some links in this article contain affiliate code. When you are a customer of Sowmedia you can use Thrive for free.
The themes from ThriveThemes have simple designs, and focus on conversion. If you are looking for a theme that contains the latest innovations in design, then ThriveThemes is not what you are looking for. Are you looking for a fast website, that is easily made and focusses on online results? Continue reading.
The advantages of a Thrive theme:
- Light code and automatic image compression that allow your website to load faster. They use Kraken.io for this, which normally costs $9,- per month, but is included, so it’s a nice cost reduction and one plugin less.
- You can indicate “targeted focus areas”. This means, elements that stand out, such as a special offer to your visitors. Or forms that generate more clicks, which you can link to your favorite mailing list.
- The readability of the themes has been optimized with enough white space and large, clear, legible letters.
- The themes contain a landing page in the same design style, but without any of the website items. So, the header, navigation, links, sidebars and footer widgets don’t show, to keep the visitor from being distracted.
- Completely mobile responsive and suitable for retina. Fonts, columns and icons scale nicely when changing screen size.
- Fast loading social sharing buttons
- Fast loading related messages, because they don’t generate while visiting the message, but while saving the message
- Good integration with the Thrive Content Builder.
The Thrive Content Builder allows you to edit your website at the front end. This means, you can see what a text is going to look like while you’re typing. So, What You See is really What You Get. At first, it takes a bit of fidgeting to get the element in the right place. But practice makes perfect. You can use the Thrive Content Builder in any theme, so also when it’s not a theme from Thrive. For people with HTML knowledge, it is possible to see the entre code in HTML. You don’t really need this, but it can give you more insight, which is nice if you know how to work with HTML. The HTML code is very clean, by the way.
The elements included in the Thrive Content Builder are:
- Lists with bullet points in various designs
- Embedding Responsive Video
- Easily building HTML tables
- Feature Grids (blocks with images or icons)
- Content Tabs & Toggles
- Option to add Google Maps code
- Stars for reviews
- Countdown Timers
- Opt-in Forms
- Automatic table of contents in a page
- Adding your own HTML & CSS
As you can see they have again chosen to not offer every functionality imaginable. If you are looking for a content builder with more and more enhanced functionalities, we always recommend Enfold or one of the themes from Elegant Themes. Are the abovementioned elements enough to show all your content, then the Thrive Content Builder is definitely recommendable. The great advantage of the Thrive Content Builder is that you immediately see the result. So, you don’t have to switch back and forth between the front and the back end. Also, it’s nice that the Thrive Content Builder offers several landing pages. These are pages without the regular elements, that focus entirely on getting results (for example: signing up for a course, newsletter, etc.). Sadly, it is not very extensive and the design can be a bit plain. So, I particularly recommend the Thrive Content Builder to those who are now using a rather user-unfriendly theme that doesn’t offer any nice conversion-focused elements.
Below I will show a short video on how to make a new page with the Thrive Content Builder.
With Thrive Leads you can create different opt-in forms and/or special offers with a drag and drop editor. Even if you are not using a Thrive Theme or Thrive Content Builder, this can be a very nice supplement to your current WordPress website. With Thrive Leads you can generate leads more easily by using ‘forms’. There are various forms:
2 step opt-in form
This form will show in a light box, when you click a button.
Targetting with Thrive Leads
hrough targeting, you can indicate where and when you want a form to show. For example, with all messages/pages, or just with a certain message category or only with a certain message/page. This is convenient, because you can create an offer that is relevant to the content shown. In Thrive Leads, you can see which are your most important messages (the ones that create the most traffic) and for those messages you can make a specific offer (also called “content-upgrade”).
A/B testing with Thrive Leads
With the A/B testing engine you can test different forms/offers. You can test different designs & content. You can test triggers, for example a popup after 3 seconds, or when the visitor as scrolled down 50%, or when it looks like the visitor is about to leave the page. Also, you can test the results of different form types. For example, a lightbox popup vs. a Slide-in form. The great thing is, that you can configure this all at once and then Thrive Leads automatically lets you pick a winner, as soon as enough data has been collected. In the video below, Thrive Leads is explained further.
Want to try ThriveThemes?
The proof of the pudding is in the eating. Do you want to try ThriveThemes, Thrive Content Builder and/or Thrive Leads? When you are a customer of Sowmedia, you can use the whole package for free. Call us (010-4654444) or send us an e-mail. Not yet a customer? Get our premium hosting and you too will get the whole package for free. This way you save $147,- per year. Place a comment on your experience with Thrive below. We’d love to hear from you!